Case Study: Trendyol boosts near real-time data insights and sales decisions with Looker

Trendyol Creating trend-setting ecommerce experiences with near real-time insights on Looker

Trendyol, a leading ecommerce marketplace headquartered in Türkiye, needed a cloud-based analytics platform that could scale with its rapidly growing business and handle massive data volumes during peak retail seasons. Its on-premises data warehouse struggled to keep up, risking delayed reports, missed revenue opportunities, and slower decision-making across the company.

Looker helped Trendyol move its business intelligence to Google Cloud after the company first migrated its warehouse to BigQuery. With Looker, Trendyol gained near real-time insights, self-service reporting, stronger access controls, and better collaboration across 1,500+ employees. The impact included scaling to more than 260,000 queries a day during peak periods and improving data refresh times by 38%, helping Trendyol make faster, more informed decisions that boost sales and customer experience.

Trendyol

Semra Uludağ

Data Warehouse and Business Intelligence Team Lead