Case Study: redBus achieves near real-time big data analytics with Google BigQuery

Travel Agency Masters Big Data with Google BigQuery

RedBus, an online travel agency in India, wanted to implement a powerful data analysis tool to quickly solve technical problems and gain insights into booking patterns. They needed to avoid the complexity and high cost of setting up and maintaining a Hadoop infrastructure, which was too slow for their real-time analysis needs.

The solution was to use Google Cloud's BigQuery service. This allowed redBus to analyze terabytes of data in under 30 seconds using a simple SQL-like language, eliminating the need for complex in-house systems. The results were significant: they spent 80% less than they would have on Hadoop, improved engineering quality, and strengthened customer service by minimizing lost sales and resolving issues faster.

RedBus

Pradeep Kumar

Technical Architect