Case Study: North American Blueberry Council achieves unified data insights with Looker

Transforming the blueberry industry with a unified data platform, self-service insights, and AI

The North American Blueberry Council (NABC) faced a major challenge in helping the blueberry industry make better decisions because critical data on production, pricing, sales, and demand was fragmented and often tracked manually in spreadsheets. To address this, NABC and industry partners launched the BerrySmart Insights Fresh platform and needed a trusted data and BI solution to bring together insights for growers, suppliers, and other stakeholders.

Using Looker, NABC built a unified data platform with self-service analytics and personalized insights to improve forecasting and decision-making across the industry. Looker also simplified ongoing app development and supported broader data usage through integrations and AI, helping the blueberry sector gain more reliable, actionable visibility into supply and demand trends.

North American Blueberry Council

Joe Vargas

Director of Business Intelligence