Case Study: Paack achieves faster, more sustainable ecommerce deliveries with Looker and Google Cloud

Trailblazing sustainable ecommerce deliveries with Google Cloud

Paack is a Spain-based ecommerce delivery pioneer serving millions of orders each month for more than 150 retailers, including many of the largest in Spain. As the company grew rapidly, it needed a cloud-based logistics platform that could handle volatile demand, scale for peak periods, and improve delivery efficiency and sustainability. Paack used Looker alongside Google Cloud tools to turn data into actionable insights and support its fast-moving delivery operations.

Looker helped Paack visualize inefficiencies, optimize routes and vehicle usage, and better manage last-mile delivery through integrated data analytics. With the solution from Looker, Paack achieved a 96% first-attempt delivery success rate, increased tracked delivery events from 20 to 50, and supported 3.5x year-over-year growth, while also advancing its sustainability goals and powering Europe’s largest autonomous mobile robot project.

Paack

Nicolás Francia

CTO