Case Study: Tinyclues achieves faster insights and lower operating costs with Google Cloud Platform

Tinyclues Helping digital marketers deliver better campaigns

Tinyclues, a French CRM marketing solution for retailers, travel companies, and luxury brands, needed to reduce operating costs and overcome the limits of its existing database and infrastructure. To keep delivering predictive, first-party-data-driven campaign insights at scale, Tinyclues migrated to Google Cloud Platform and adopted managed services, including BigQuery and Vertex AI.

With Google Cloud Platform, Tinyclues cut infrastructure and operating costs by at least 50%, improved model performance, and removed data-scaling bottlenecks. It reduced scoring times from up to 20 minutes to just two to three minutes, shortened BigQuery-based setup for customers from days to hours, and enabled faster, richer campaign planning for clients.

Tinyclues

Michael Aidane

CTO/CPO