Case Study: The Masmovil Group achieves scalable cloud integration and lower carbon footprint with Looker

The MASMOVIL Group Uniting multiple IT systems via Google Cloud

The Masmovil Group, a fast-growing Spanish telecom company, needed to consolidate the legacy systems from multiple acquisitions into a single cloud environment. Working with Looker as part of its Google Cloud-based data and analytics stack, the company aimed to unify CRM, billing, call center, ticketing, and network data while improving agility, scalability, and sustainability.

Looker helped The Masmovil Group turn more data into actionable insights alongside its broader Google Cloud migration, supporting advanced analytics and machine learning use cases across the business. The solution enabled more than 22 systems to be integrated, increased software deployment to over 200 processes per week, processed more than 50,000 events per second on 20,000+ pods, and reduced latency by 90%, while also lowering the company’s carbon footprint.

The Masmovil Group

Irene Yusta Martin

Head of Data & AI