Case Study: Telewizja Polska achieves deeper digital audience insights with Looker

Telewizja Polska Channeling data insights to transform the viewing experience

Telewizja Polska, Poland’s public television broadcaster, needed much richer viewing data for its digital programming to compete with global streaming services. Before working with Looker, it lacked the granular analytics needed across hundreds of websites, apps, and streaming platforms to understand user behavior, personalize content, and improve online engagement.

Looker helped Telewizja Polska build a more data-driven approach to digital TV by enabling deeper analysis of user events and paths across multiple platforms. The result was better insight into what viewers wanted, helping Telewizja Polska increase its number of viewers, drive higher total content consumption, and improve the quality of live-streaming events.

Telewizja Polska

Piotr Zimak

Head of Efficiency for Internet Platforms and Services