Case Study: Telewizja Polska achieves richer digital viewing insights with Google Cloud Platform

Telewizja Polska Channeling data insights to transform the viewing experience

Telewizja Polska, Poland’s public television broadcaster, needed much deeper viewing insights for its digital channels, apps, streaming platforms, and websites to compete with data-driven services like global SVOD rivals. Before adopting Google Cloud Platform, it relied on an external analytics provider and only had basic metrics, leaving it unable to analyze user journeys or personalize content effectively.

Google Cloud Platform provided a more comprehensive data solution that enabled Telewizja Polska to analyze user events across multiple platforms, discover detailed audience behavior, and improve content recommendations. As a result, the broadcaster gained the insights needed to increase viewers, boost total content consumption, and improve the quality of live-streaming events while becoming more data-centric.

Telewizja Polska

Piotr Zimak

Head of Efficiency for Internet Platforms and Services