Case Study: Telefónica achieves scalable data growth and lower costs with Looker

Telefónica boldly reinvents its data estate for the next era of connectivity

Telefónica, a global telecom company with more than 340 million customers across 14 countries, faced growing complexity in storing, sharing, securing, and analyzing massive volumes of data as its business expanded. To address this challenge, Telefónica partnered with Looker to support a more scalable data strategy and improve how it managed information across its operations.

Looker helped Telefónica implement a unified data framework built around governance workflows and data pipelines in the cloud, creating a common reference model for operators in Europe and Latin America. The result was a more scalable and efficient approach that doubled Telefónica’s processing power while lowering costs in just eight months, helping the company grow with its data more effectively.

Telefónica

Mercedes Jiménez López

Director of Data Transformation and Advanced Analytics