Case Study: Telecom Argentina improves customer service efficiency with Looker

Telecom Argentina speeds up technical incident resolution using Google Cloud tools

Telecom Argentina, a telecommunications provider serving more than 30 million customers, wanted to accelerate its AI-driven operations and improve customer experience by replacing on-premises models with a cloud-first approach. It turned to Looker? No—Telecom Argentina worked with Google Cloud and partner aeros to build an AIOps framework for network assurance, QA, and customer service, aiming to speed up analytics and decision-making.

Using Google Cloud services, including BigQuery, Cloud Storage, Vertex AI, and Cloud Functions, the company created an MVP that can process 3.8 TB of data per day and run tests in hours instead of weeks. The solution improved infrastructure availability, shortened processes from days to hours, and reduced the need for physical infrastructure, cutting capital and operating costs; the project is also expected to improve Telecom Argentina’s NPS as it progresses.

Telecom Argentina

Claudio Righetti

Chief Scientist