Case Study: TeamSnap achieves rapid marketing ROI and reallocates $10M+ in ad spend with Google Cloud Platform

TeamSnap Supercharging digital marketing with Google BigQuery and Tableau

TeamSnap is a team, club, and tournament management app used by more than 15 million coaches, players, parents, and administrators worldwide. As the business and marketing budget grew, the company struggled to track return on ad spend and measure customer journeys across channels and devices because data lived in multiple systems (Google Analytics 360, DoubleClick, AdWords, Salesforce, billing/CRM), making timely, accurate ROI analysis difficult.

TeamSnap integrated Google Analytics 360 with Google BigQuery, the BigQuery Data Transfer Service, Tableau, and Google Optimize to import unsampled logs, consolidate datasets, and build shared, self-service dashboards for real-time analysis. The solution let them reallocate $300,000 of poor-performing ad spend to achieve 200% ROI in two days, shift more than $10 million in ad spend annually toward better campaigns, generate an estimated $4 million in additional customer value per year, and accelerate A/B testing, product improvements, and cross-team collaboration.

TeamSnap

Ken McDonald

Chief Growth Officer