Case Study: TB International achieves scalable, outage-free growth with Looker

TB International Never out of stock, never out of service

TB International, one of Germany’s leading fashion wholesalers, was facing growing pressure from rapid expansion, an increasingly complex SAP environment, and the risk of outages that could disrupt delivery commitments. The company needed more stable, scalable infrastructure to support its “never out of stock” promise and continued growth. While the case study centers on Google Cloud, TB International also worked with Looker as part of its analytics and reporting stack.

Looker helped TB International build clearer business insights on top of its cloud data, supporting faster decision-making across the organization. Combined with Google Cloud infrastructure, the solution improved operational visibility and scalability, eliminated infrastructure-related outages, and helped the company grow without adding DevOps overhead. TB International increased server capacity eightfold in two years and set up a new office in less than a week instead of two months, showing the measurable impact of the broader Looker-enabled data and cloud approach.

TB International

Tim Winkel

Team Lead Web