Case Study: TapTalk achieves scalable, cost-efficient chat solutions with Google Cloud Platform

TapTalk.io Delivering exceptional chat experiences on a flexible and scalable cloud

TapTalk, an Indonesian chat-solutions company, needed a cloud platform that could support its in-app chat SDK, messaging API, and OTP services while handling unpredictable traffic spikes and keeping customer conversations always available. TapTalk chose Google Cloud Platform, using products like Compute Engine, Cloud SQL, Cloud Storage, and exploring Vertex AI to support its messaging infrastructure and future AI-driven features.

With Google Cloud Platform, TapTalk gained flexible scaling to avoid downtime during surges, centralized database and file storage management, and faster instance deployment through clear documentation. The company reported a 40% reduction in infrastructure cost over three years and saved up to 30% of its product team budget while maintaining the same productivity, with the added benefit of better resource efficiency and less overprovisioning.

TapTalk

Ritchie Nathaniel

Chief Executive Officer and Co-Founder