Case Study: Taiwan Taxi achieves faster, easier taxi bookings with Google Cloud Platform

Taiwan Taxi booking taxis more quickly and easily

Taiwan Taxi, founded in 2005, is Taiwan’s largest taxi company with more than 10,000 taxis (about 19% of the market), serving roughly 350,000 customers and handling over 120,000 hotline calls per day. Outside major cities, hailing a taxi was difficult and passengers often had to place voice calls — incurring charges and relying on pre-registered locations — so the company set out to offer a simpler, app-based booking experience.

By integrating Google Maps Platform into its mobile apps, Taiwan Taxi lets passengers book without typing a pickup address, add landmarks, see assigned taxis and estimated arrival times, and track routes in real time. The result: over 100,000 bookings processed daily, app-based bookings rising from 30% to 72% since 2012, faster and more reliable location pinning, fewer disputes, and reduced call costs for customers.

Taiwan Taxi

Len Nan

Senior Manager, Business Support Department