Case Study: TabTale achieves 10x faster backend delivery and scalable billion-record storage with Google Cloud Platform

TabTale builds mobile gaming backend and develops faster using Google App Engine

TabTale, a Tel Aviv–based creator of children’s games and interactive books with 600 million downloads, 40 million monthly active users and 350+ apps, needed to replace multiple third‑party services with a unified mobile gaming backend. The company sought a scalable, low‑maintenance infrastructure to collect and analyze user and gameplay data, support scoreboards and in‑play analytics, and let developers focus on building games instead of managing servers, backups and load balancing.

TabTale moved its backend to Google App Engine using Go, integrated Google Datastore and BigQuery, and adopted automated deployment practices (including 5% canary rollouts). The platform stores billions of user records, ingests tens of billions of logs into BigQuery for fast SQL analysis, provisions new services in seconds, and lets the team deliver backend features about 10× faster. After a successful pilot, TabTale is rolling the App Engine backend out to all 350 games and is evaluating Managed VMs for additional control.

TabTale

Lior Malenboim

Software Leader for Mobile Backends