Case Study: Bonnier News achieves faster, accessible data insights with Looker

Supporting Sweden's press freedom with accessible, actionable data insights

Bonnier News needed to unify a fragmented tech stack after years of acquisitions had created data silos, legacy systems, and a bottleneck that limited access to only a few data engineers. Teams like sales and marketing often waited up to six months for reporting, so Bonnier News turned to Looker on Google Cloud to make data more accessible and actionable across the company.

Looker helped Bonnier News democratize data and remove technical barriers, allowing more users to work with insights without needing Python or Scala. As a result, the company migrated to its new data platform in just six months, speeding up access to reporting and helping bring data into more everyday decisions.

Bonnier News

Lina Hallmer

Chief Technology Officer