Google Cloud Platform
1968 Case Studies
A Google Cloud Platform Case Study
Referral SaaSquatch is a SaaS platform that helps companies acquire customers through customer referral programs, serving clients such as LogMeIn, Tile and Typeform and growing over 100% year over year. The company faced a fast‑approaching FASB deadline to recognize subscription revenue correctly and needed faster, reliable business metrics for forecasting, reporting and reducing customer churn.
Referral SaaSquatch implemented Google BigQuery for analytics and used Stitch to stream data into the warehouse. This combination let them populate and query consolidated financial, product and CRM data in hours, meet the FASB reporting deadline, audit months of revenue in a single afternoon, and avoid tens of thousands in consulting or tool costs. Queries that previously took up to 30 minutes now run in under a minute, data is updated within the hour, and the company gains clearer forecasting, churn analysis and operational insights.
Logan Volkers
Co-founder and Chief Operating Officer