Case Study: Streak achieves rapid scaling, halved development time, and big cost savings with Google Cloud Platform

Startup Brings CRM to the Inbox with Google Cloud Platform

Streak, a Y Combinator–backed startup, built a Gmail-integrated CRM to let teams share messages, notes and files. With just the founders on the team, they needed to launch quickly, avoid managing infrastructure, and ensure the service could scale to thousands or millions of users without operational overhead.

They built the product on Google App Engine and used BigQuery (plus Memcache, Channel and LogService APIs) to accelerate development, enable real-time updates and analyze logs. The first version took two weeks to build; App Engine scaled effortlessly as users grew 30% weekly for months, reaching 300,000+ users. Development time was cut in half, maintenance dropped 40%, and BigQuery costs ran $5–10/month versus an alternative costing $500+/month.

Streak

Aleem Mawani

Co-Founder and CEO