Case Study: relevanC achieves 5x ROI on personalized coupon campaigns with Google Cloud

Stacking up ROI with a platform that helps retailers and CPGs personalize offers for customers

relevanC, a France-based retail data solution provider, needed a scalable way to manage huge volumes of transactional data and build a smart coupon personalization platform for retailers and brands. Working with Looker and Google Cloud, the company aimed to improve marketing ROI through more relevant, data-driven offers.

Looker helped relevanC deliver a solution that let clients create and track personalized campaigns at scale, with data flowing into a self-service platform. The impact was strong: relevanC processed more than 10 million transactions per retailer each day, sent over 30 million personalized coupons weekly, and saw customers be three times more likely to use custom offers, with campaign ROI improving by an average of five times.

relevanC

Benjamin Karoubi

Head of Data