Case Study: HUDORA achieves up to 40% lower shipping costs and 75% fewer on‑premises servers with Google Cloud Platform (App Engine)

Sporting Goods Company Ups Its Game with Google App Engine

HUDORA, one of Germany’s leading sporting goods manufacturers and wholesalers, faced an aging ERP that prevented order edits, required time‑consuming workarounds, and made it hard to group shipments for savings. Company leaders also wanted to avoid the cost and complexity of installing and managing new servers so their small IT team could focus on improving resource planning.

HUDORA rebuilt its ERP on Google App Engine, using features like Task Queues and the Blobstore to smooth order processing and share product images, and now deploys updates twice weekly. The solution cut shipping costs by up to 40% for some orders, reduced on‑premises servers from 25 to 6 (saving about $80,000/year), and freed IT staff to concentrate on system improvements.

Hudora

Maximillian Dornseif

Co-Owner