Case Study: SPINS achieves up to 4x faster report delivery and rapid project deployment with Google Cloud Platform

SPINS Tracking organic growth

SPINS is a Chicago‑based leader in retail insights and analytics for the natural, organic, and specialty products market. Facing long lead times and underutilized on‑premises infrastructure, SPINS needed to process large monthly point‑of‑sale datasets faster and scale elastically so it could deliver timely reports and take on more projects without heavy capital investment.

By moving to Google Cloud Platform and using BigQuery, Cloud Dataflow, Cloud Dataproc, and Compute Engine, SPINS cut project lead times from months to days and shortened report delivery from as long as 36 hours to under 9 hours (up to 4x faster). The cloud migration delivered faster time to value (6x versus prior pilots), lower costs through on‑demand scaling, improved reliability, and the agility to pursue near‑real‑time insights and new product innovation.

Spins

Carlo Marcelino

Sr. Director IT Operations