Case Study: Soundtrack Your Brand achieves real-time music metadata enrichment and rapid growth with Google Cloud Platform

Soundtrack Your Brand Smarter music streaming with Google Cloud Dataflow

Soundtrack Your Brand is a Swedish music‑streaming service that supplies curated background music to businesses worldwide. Faced with an explosion of new music—about 25,000 tracks published daily—and the need to enrich detailed metadata (tempo, genre, lyrics suitability) in real time while compensating artists and servicing thousands of customers with a small team, the company needed a scalable, low‑overhead data pipeline and faster time to market.

They built on Google Cloud Platform using Google Cloud Dataflow for real‑time metadata enrichment, Google Kubernetes Engine for fast, scalable deployments, and BigQuery for usage analytics. The managed, autoscaling services lowered operational overhead, sped development via continuous deployment, and enabled data-driven product improvements—helping the company double revenue and customer base for three straight years, reach tens of thousands of business locations in ~100 countries, and sustain 100%+ annual growth.

Soundtrack Your Brand

Carl Almgren

CTO