Case Study: SoundCast achieves global scaling and doubled revenue with Google Cloud Platform

SoundCast is optimizing its audio advertising platform with Google Cloud

SoundCast, a French audio advertising startup, needed a cloud platform that could handle highly variable traffic, real-time bidding decisions in milliseconds, and strict performance and reliability requirements as it expanded beyond France. The company built its service with Google Cloud Platform, using Kubernetes for container orchestration and Google Cloud Storage for audio files, with help from Google Cloud partner OP-Rate.

Google Cloud Platform enabled SoundCast to scale efficiently and support international growth through Anthos MCI, which routes traffic to the nearest cluster and improves resilience across regions. The results were strong: SoundCast doubled revenue every year, processed more than a billion invocations in one month, and expanded globally while improving response times and availability.

Soundcast

Christophe Peillet

Soundcast