Case Study: Social Deal achieves a 20% lower bounce rate with Google Cloud Platform

Social Deal Bringing local experiences to everyone with Google Maps Platform

Social Deal, the biggest daily deal platform in Benelux, needed a better way to help users discover and navigate local experiences across the Netherlands, Belgium, and Germany. Working with Google Cloud Platform and its Google Maps Platform products, including Places API, Social Deal wanted to improve the experience on its in-house platform and make nearby deals easier to find.

Google Cloud Platform, implemented with support from partner Localyse, added map-based discovery, distance and travel-time calculations, search and navigation features, and back-office routing tools. The result was a 20% drop in bounce rate, a 10% increase in customer satisfaction, and easier expansion into new EU markets with consistent maps functionality.

Social Deal

Mirte Andriesse

Personal Assistant to the Founders