Case Study: Skroutz achieves faster, more efficient deliveries with Google Cloud Platform

Skroutz Ensuring fast, reliable deliveries with efficient fleet routing and tracking

Skroutz, one of Greece’s largest online marketplaces, needed a delivery platform that could keep up with rapid growth after launching Skroutz Last Mile, its in-house delivery service. Its previous routing system couldn’t scale reliably, creating delays and manual work, so Skroutz turned to Google Cloud Platform and Google Maps Platform tools including Cloud Fleet Routing and Last Mile Fleet Solution.

Google Cloud Platform implemented a flexible, integrated delivery workflow that improved route planning, driver visibility, and real-time ETA tracking. The results were strong: route planning for 50 drivers and 1,500 orders now takes about 30 minutes, drivers complete 52 tasks per day instead of 47, warehouse time dropped from 41 to 35 minutes, and 93–94% of daily deliveries now meet the promise window, up from 85% before.

Skroutz

Alex Papaspiridis

Head of Product