Case Study: Simply Business achieves faster, data-driven operations with Google Cloud Platform

Simply Business simplifies and transforms insurance experiences with data

Simply Business wanted to make better use of its data by improving analytics across the business, from marketing and website performance to call center compliance and reporting. Using Google Cloud Platform’s Looker, the company initially explored Snowplow event data in its warehouse, then expanded usage as teams needed faster access to insights and easier ways to support data-driven decisions.

Google Cloud Platform implemented Looker integrations that allowed Simply Business to build a company-wide analytics hub, search call recordings within minutes instead of days, and segment audiences for outbound campaigns through its CONTACTS Framework. The results included a 99% reduction in a manual call-recording lookup process, a 150% increase in daily active Looker users, and significantly less manual work for marketing, improving time-to-value and customer experience.

Simply Business

James O’Hare

Data Architect