Case Study: SHOPLINE achieves faster website performance and data-driven growth with Looker

SHOPLINE Helping ecommerce businesses thrive with faster networks and data-driven marketing insights

SHOPLINE, a leading ecommerce enabler in Asia, needed to improve website performance and make better use of customer data as it scaled across 10 regions. The company turned to Looker alongside Google Cloud services to support its omnichannel platform, where image rendering speed and analytics quality directly affected merchant sales and marketing outcomes.

Looker helped SHOPLINE unify and deliver data-driven insights more effectively, enabling better customer analysis and reporting for merchants. Combined with Google Cloud, SHOPLINE reduced image display latency by 50% on Taiwanese ecommerce sites, improved image rendering speed by 20% to 30% in other Asian regions, shortened deployment time by 20%, and helped boost order conversion rates by 250%.

SHOPLINE

Ronald Li

Engineering Director