Case Study: Shop Global achieves hyper-personalized AI ecommerce search with Looker

Shop Global - Customer Case Study

Shop Global wanted to transform ecommerce search and product discovery with AI-powered, hyper-personalized shopping experiences. Working with Looker as part of its Google Cloud stack, the retailer needed a solution that could understand customer behavior, preferences, and real-time context to deliver smarter search and recommendations across its catalog.

Looker helped support a broader AI solution that combined analytics with Vertex AI Search, Gemini, and other Google Cloud tools to power an AI Personal Shopper, conversational search, and dynamic recommendations. The result was faster, more relevant shopping guidance in Thai and English, LINE integration for seamless engagement, and the ability to handle major traffic spikes, including 150,000 visitors during the Saha Group Fair ’25 event.

Shop Global

Suttirak Sirimalalak

Digital Platform Specialist