Case Study: Semrush achieves global scale and faster innovation with Google Cloud Platform

Semrush Helping companies unlock the best keywords with Google Cloud

Semrush, a leading online visibility management SaaS platform, needed an infrastructure that could scale as quickly as its global growth and support its expanding suite of SEO, PPC, content, social, and competitive research tools. After its bare-metal setup started limiting growth and driving up maintenance costs, Semrush turned to Google Cloud Platform to gain more flexibility, reduce overhead, and give engineers greater autonomy.

Google Cloud Platform implemented a scalable cloud architecture using services such as Cloud SQL, Google Kubernetes Engine, and Cloud Spanner, with support from partner Revolgy. The migration cut engineering costs in half, tripled computing power, reduced feature delivery time by 2x, and helped new engineers become productive in two months instead of six. Semrush now manages 700+ projects on Cloud SQL and has grown to more than 50 digital marketing tools used by 30% of Fortune 500 companies.

Semrush

Vladimir Koval

Head of the Backend Platform Department