Case Study: SEM achieves 10x faster reporting and 90% lower infrastructure costs with Google Cloud Platform

SEM Infrastructure ten times faster, ten times cheaper with Google Compute Engine

SEM is a leading Turkish performance marketing agency that had outgrown its seven on-premises servers as data volumes rose—report generation was slow (about an hour), scaling was cumbersome, and hardware failures caused costly outages. Faced with the need for a scalable, cost-effective infrastructure to handle large AdWords, analytics and SEO datasets, SEM engaged longtime partner Global IT to find a cloud solution.

SEM moved to a microservices architecture on Google Cloud Platform using Google Compute Engine, BigQuery, Stackdriver and Cloud DNS, enabling rapid instance provisioning, pay‑as‑you‑go pricing and seamless AdWords API access via OAuth 2.0. The change cut infrastructure costs by about 90% (saving roughly $1,200/month), made periodic reports ten times faster (from ~60 minutes to under 10), and let SEM scale to serve more than 100 clients with greater reliability and flexibility.

SEM

Erkan Ceran

Head of Software Development