Case Study: Sección Amarilla achieves accurate, faster maps, zero cancellations and 60% cost savings with Google Cloud Platform (Google Maps Platform)

Seccion Amarilla putting businesses on the map in Mexico

Sección Amarilla, Mexico’s first yellow‑pages directory (founded 1891), moved its listings online in 2000 but struggled with incomplete street data, inaccurate locations and slow map loading in rural areas. That poor mapping experience drove a 5% cancellation rate among advertisers and limited growth of its digital services.

By adopting Google Maps Platform (with partner BSI), Sección Amarilla delivered faster, more accurate maps with routing and Street View that work even on low bandwidth and are easy for developers to implement. The change drove strong results: 2.5M mobile app downloads, usage doubled in the first year and rose a further 30% after the app launch, listings volume grew 5–10%, there are now 170,000 advertisers and 10M+ monthly business searches, licensing costs fell 60%, and map‑related cancellations dropped to zero.

Sección Amarilla

Vicente Martínez Jiménez

Marketing Specialist