Case Study: SDMC achieves faster OTT deployment and better TV experiences with Google Cloud Platform

SDMC Offering premium home entertainment experiences with easy-to-deploy OTT solutions

SDMC, a video technology company building smart home and OTT services for global operators, faced costly and time-consuming on-premises deployments of its XMediaTV solution. The old setup required operators to buy hardware, SDMC engineers to handle installation, and customers to manage limited scalability, which could lead to service disruptions and a worse TV viewing experience. SDMC turned to Google Cloud Platform to support a faster, more flexible deployment model for its Google ecosystem-based OTT service.

Using Google Cloud Platform’s scalable computing, video processing, and data analytics capabilities, SDMC moved XMediaTV to the public cloud and integrated it more tightly with Android TV and related Google services. The solution helped shorten deployment time, reduce operational and maintenance costs, improve scalability, and enhance TV watching experiences. It also improved analytics efficiency with BigQuery and enabled personalized advertising, contributing to stronger monetization.

SDMC

Kevin Zhang

Vice President & Product Director