Case Study: Reitan Convenience Sweden achieves better customer insights and supply chain efficiency with Google Cloud Platform

Reitan Convenience Sweden Using the power of data to make shopping easier

Reitan Convenience Sweden, the operator of Pressbyrån, 7-Eleven, and PBX, needed a clearer view of its data landscape to improve customer service, streamline operations, and better understand shopper behavior. Using Google Cloud Platform, including Google Workspace and BigQuery, the company aimed to take back control of data that had previously been scattered across systems and costly to analyze.

Google Cloud Platform helped Reitan Convenience Sweden move its infrastructure to the cloud and build a more unified, real-time data environment with BigQuery, Cloud Run, Pub/Sub, and Cloud Functions. The result was better visibility into customer behavior, improved supply chain efficiency and on-shelf inventory tracking, stronger security, and faster time to market for new ideas, enabling more data-driven decisions across the business.

Reitan Convenience

Pär Nilsson

IT Architect