Case Study: PVR achieves 12X faster data analytics and personalized cinema experiences with Looker

PVR Creating personalized cinematic experiences with a high-performance data warehouse powered by BigQuery

PVR, India’s largest premium film exhibition company, needed to modernize its data analytics so it could create more personalized cinema experiences while handling fast-growing data from apps and cinema systems. It had been relying on manual, on-premises data aggregation that took days and struggled to scale as digital usage increased. PVR used Looker with Google Cloud tools such as BigQuery to centralize its data warehouse and streamline analytics.

Looker’s solution helped PVR synchronize data from 174 cinemas every few minutes, cut query times from hours to minutes, and reduce report-generation time by up to 12X. The company also freed up its data team, which fell from about 10 people to 5 managing pipelines, and improved storage and analytics cost efficiency by 40%.

PVR

Ranjith Melarkode

Strategic Technical Officer