Case Study: Purplle achieves faster growth and hyper-personalization with Looker

Purplle.com Boosting workflows to launch hundreds of beauty products a month with Google Cloud

Purplle is one of India’s largest online beauty retailers, serving about four million monthly users across its app and site. As its catalog and data grew, Purplle needed a way to improve low conversion rates, streamline infrastructure management, and deliver hyper-personalized shopping experiences. It turned to Looker’s analytics capabilities alongside its cloud data stack to better understand customer behavior and preferences.

With Looker helping Purplle turn data into actionable insights, the company improved product discovery, personalization, and team efficiency. The result was measurable growth: 100% year-on-year revenue growth, 45% higher conversion rates, 52% 30-day app retention, 150 product launches per month, and major cost savings, including 50% lower server costs and 75% lower production costs.

Purplle

Suyash Katyayani

Chief Technology Officer and Co-founder