Case Study: HKET achieves 10X higher analytics performance and 50% lower costs with Google Cloud Platform

Providing more compelling news content with data analytics and generative AI

HKET, the Hong Kong Economic Times Holdings Limited, is a diversified multimedia company that needed to improve the way it delivered news and digital services across finance, property, lifestyle, recruitment, and education. To create more compelling content and support broader digital experiences, HKET turned to Google Cloud Platform, using tools such as BigQuery, Gemini API, Looker Studio, and Vertex AI to strengthen its data analytics and AI capabilities.

Google Cloud Platform helped HKET achieve 10X higher analytics performance at 50% lower cost, while also boosting content creation productivity with the Gemini API. The solution expanded HKET’s use of data analytics and generative AI, improving both operational efficiency and the user experience across its platforms.

HKET

Danny Tung

Associate IT Director