Case Study: PRISA achieves faster, scalable analytics and deeper customer engagement with Looker

PRISA Group Breaking news and driving engagement with better analytics

PRISA, a leading Spanish and Portuguese-language media group behind EL PAÍS, needed a more agile way to manage and analyze rapidly growing digital audience data as print declined and customer expectations shifted. The company wanted to better understand user behavior, improve engagement, and give business and editorial teams the ability to launch new features in hours or days instead of weeks.

Looker helped PRISA by supporting a cloud-based analytics approach built around BigQuery, with dashboards that democratized data across the organization. The result was faster, more scalable reporting and decision-making: content reports were delivered 27% faster, and development time for new projects dropped from four to six weeks to just three to five days.

PRISA

Angélica Domínguez

Customer Strategy Manager