Case Study: Priceline achieves faster deployment and smarter travel experiences with Google Cloud Platform

Priceline Helping travelers curate unique experiences by improving IT data management

Priceline, the travel deal platform founded in 1997, was struggling with an aging legacy IT environment spread across three data centers, which slowed deployments, A/B testing, and the ability to scale quickly for customer demand. Priceline worked with Google Cloud Platform, using services including Google Kubernetes Engine and BigQuery, to modernize its infrastructure and support faster innovation.

Google Cloud Platform helped Priceline migrate its product platform to the cloud in less than two years and build a more scalable, data-driven architecture. The results included cutting data pipeline reporting from two days to under one hour, more than doubling deployment speed, improving recommendations with generative AI, and launching Priceline VIP with BigQuery.

Priceline

Martin Brodbeck

Chief Technology Officer