Case Study: Priceline achieves faster deployments and better customer experiences with Google Cloud Platform

Priceline Helping travelers curate unique experiences by improving IT data management

Priceline, the travel and hospitality company, was running a rigid legacy IT environment spread across three data centers, which slowed deployments, A/B testing, and the delivery of new customer features. To scale faster and improve search, pricing, and booking experiences, Priceline worked with Google Cloud Platform using services like Google Kubernetes Engine and BigQuery.

Google Cloud Platform helped Priceline migrate its full product platform to the cloud in less than two years and modernize its data stack with BigQuery, Dataflow, Dataproc, BigLake, and Dataplex. The results included cutting data pipeline reporting from two days to under one hour, more than doubling deployment speed, launching Priceline VIP on BigQuery, and improving customer recommendations with generative AI.

Priceline

Martin Brodbeck

CTO