Case Study: PressLogic achieves lower costs and better performance with Looker

PressLogic Keeping brands on-trend in the online media space with Google Cloud

PressLogic, a Hong Kong-based media commerce company, needed a more cost-effective way to manage its growing portfolio of websites, apps, and analytics services with a small engineering team. The company was also struggling with scaling its VMs, handling traffic spikes, and supporting cross-region operations for its MediaLens analytics platform. PressLogic worked with Looker alongside Google Cloud technologies to improve its data-driven services and operations.

Looker helped PressLogic strengthen its analytics and reporting capabilities while the broader Google Cloud solution modernized its infrastructure with serverless tools and global networking. The migration was completed in two weeks with no downtime, reduced operational costs by 30%, cut app latency to under 500 milliseconds, and improved query performance by more than 12X. As a result, PressLogic gained better website reliability, faster insights, and more resources for product development.

PressLogic

Edward Chow

Founder & CTO