Case Study: Posterscope achieves smarter, faster out-of-home campaign planning with Google Cloud Platform

Posterscope helping clients make smarter, faster decisions

Posterscope, a global leader in location-based marketing, needed to give planning teams faster, broader access to precise map data for out-of-home advertising. Planners required exact site locations, local demographics, and distance to retail points — and the rise of digital street furniture massively increased the number of potential sites to assess.

By integrating Google Maps Platform into its ECOS planning suite, Posterscope enabled planners to upload and view multiple data layers, pull Street View images, and build maps in hours instead of days. The maps-powered ECOS tool now supports planning across six countries, helping teams make smarter, faster decisions, cut extra client and owner meetings, speed approvals, and deliver more effective ad campaigns.

Posterscope

Gavin Lee

Global Product Director