Case Study: Populix achieves faster, AI-driven market research with Google Cloud

Populix - Customer Case Study

Populix, a market research company in Indonesia, was looking for ways to move beyond manual research workflows and deliver faster, smarter insights. The company partnered with Looker and Google Cloud tools to help its researchers shift from repetitive task execution to orchestrating and validating AI-generated outputs.

Looker supported Populix’s broader Google Cloud-based transformation, including AI-driven capabilities like the NeXa AI Research Assistant. Built with Vertex AI, Natural Language API, and Gemini, the solution helps users define research problems, create surveys, select respondents, and launch studies more efficiently, enabling researchers to focus on higher-value analysis and improving the speed and impact of insights.

Populix

Jonathan Benhi

Co-founder and Chief Technology Officer