Case Study: Podimo achieves personalized podcast discovery and stronger engagement with Looker

Podimo Championing local content and diverse voices with AI-powered recommendations

Podimo, Europe’s fast-growing podcast and audiobook subscription service, wanted to create a more personalized, contextual listening experience and improve podcast discovery. Working with Looker as part of its Google Cloud analytics stack, Podimo also needed a better way to unify business intelligence insights while supporting rapid growth and more relevant recommendations.

Looker was used with BigQuery to provide a one-stop shop for BI insights, helping Podimo better analyze listener behavior and support its AI-driven recommendation strategy. Combined with Google Cloud infrastructure, the approach helped personalize collections and playlists that performed 15% better than manual alternatives, reduced churn by more than 3%, and increased recommendation diversity by up to 30%.

Podimo

Benjamin Biering

Global Director of AI