Case Study: PeopleFun achieves personalized, scalable gaming experiences with Google Cloud Platform

PeopleFun Delivering exciting gaming experiences to the players of the #1 Word Game with the help of Google Cloud

PeopleFun, an award-winning mobile game studio behind Wordscapes, needed a way to scale its game infrastructure, keep backend systems low-latency and highly available, and deliver more personalized player experiences while supporting a lean engineering team. The company used Google Cloud Platform services such as Google App Engine, Datastore, BigQuery, and Cloud Run, along with Persistent for AI and analytics support.

Google Cloud Platform and Persistent implemented a data and AI-powered personalization stack built on Vertex AI, BigQuery, Dataflow, and Datastore, with APIs to integrate advanced recommendations into games and in-game promotions. The solution helped PeopleFun launch new games and features faster, improve data quality, and achieve meaningful KPI gains in personalized promotion tests, while also boosting player engagement, retention, and lifetime value.

PeopleFun

Bourke Floyd

VP Engineering