Case Study: Peek & Cloppenburg achieves seamless omnichannel shopping and data-driven growth with Looker

Peek & Cloppenburg KG Düsseldorf Leading the omnichannel evolution in style with Google Cloud

Peek & Cloppenburg, the German omnichannel fashion retailer with 155 stores and six online shops, wanted to connect its in-store and online experiences more seamlessly and build a more data-driven retail model. The company used Looker as part of a Google Cloud-based omnichannel platform to support better personalization, smarter recommendations, and more unified customer journeys.

Looker helped present data from the new BigQuery-powered data mesh in dashboards that made insights easier to explore across teams. The solution improved access to higher-quality data, enabled personalized marketing and recommendations, and supported a more integrated shopping experience, including buy-in-store/ship-home and online returns in-store. Peek & Cloppenburg reported greater customer satisfaction, stronger revenue growth potential, and more time freed from infrastructure maintenance.

Peek & Cloppenburg

Sven Bernhardt

Chief Digital & Customer Officer