Case Study: PChome achieves greater ecommerce stability and efficiency with Looker

PChome Optimizing user experience and efficiency for ecommerce with Google Cloud

PChome, a leading ecommerce company in Taiwan, needed to improve the stability, scalability, and efficiency of its online services as traffic surged and its on-premises infrastructure became slow to expand. The company turned to Looker as part of a broader cloud-driven data and operations strategy to help modernize analytics and support better decision-making.

Looker helped PChome strengthen its ability to act on data more quickly, improving reporting and operational visibility across the business. As a result, PChome gained faster insights for marketing and retail partners, improved service reliability, and better internal coordination, contributing to higher development and operations efficiency and more stable ecommerce experiences.

PChome

Ascii Huang

Technology & Product Director