Case Study: Partner achieves viral customer engagement with Google Cloud Platform

Partner Serenading AI algorithms to find the best singer of the “Bella Ciao” song

Partner, one of Israel’s leading telecom providers, wanted to promote a new Netflix offer in a highly competitive market while reinforcing its image as an innovator. Working with creative agency GSS, the company used Google Cloud Platform to turn the “Bella Ciao” song from *Money Heist* into a national singing challenge that would engage customers in a fresh, playful way.

Using Google Cloud Platform services including Speech-to-Text and Cloud Functions, GSS built a web app that scored performances in seconds and scaled smoothly as interest surged. The campaign became a viral hit, attracting more than 70,000 participants in one week, handling one upload every two seconds at peak, and contributing to a 20% increase in the perception of Partner as an innovative brand over six months, along with more than 6,000 leads.

Partner

Terry Yaskil

Chief Marketing Officer