Case Study: Palatinate Group achieves reliable, scalable infrastructure and data-driven insights with Google Cloud Platform

Palatinate Group Scaling up and adding value on Google Cloud Platform

Palatinate Group is a UK leisure and holiday specialist running multiple niche travel sites (golf, spa, racing, LGBT, cycling). Rapid growth and added brands strained its on‑premises and cloud setup, causing outages and inconsistent performance that threatened customer experience and expansion.

The company migrated to Google Cloud Platform—moving workloads to Compute Engine and App Engine, adopting Kubernetes Engine, Cloud Storage and BigQuery—gaining reliable, scalable infrastructure, faster deployments and lower costs through sustained‑use discounts and flexible pricing. BigQuery enabled marketing to join online and offline datasets for actionable insights, while Container Builder and Cloud IAM simplified operations and sped delivery.

Palatinate Group

Stephen Lewis

Chief Technology Officer