Case Study: Packlink achieves faster, more reliable business intelligence with Google Cloud Platform

Packlink Delivering business intelligence with Google Cloud

Packlink, an online shipping comparison and booking service in Spain, had outgrown its previous cloud provider and was struggling with manual server management, slow ETL processes, and limited business intelligence capabilities. The company needed a more automated, integrated platform to support its growing operations and improve reporting efficiency, and chose Google Cloud Platform, including BigQuery, to help solve these challenges.

Google Cloud Platform migrated Packlink’s infrastructure and BI workloads to the cloud, using BigQuery, Cloud Dataflow, Cloud Dataproc, and Compute Engine to automate processes and streamline analytics. The results were significant: query times improved by 97%, billing checks saved 100 hours a month and cut costs by 20%, running costs dropped by about $5K a month, and downtime was reduced to zero after major failures were eliminated.

Packlink

Eduardo Gulias

CTO