Case Study: Carrefour Taiwan achieves faster, more cost-effective digital retail operations with Google Cloud Platform

Optimizing customer engagement and online shopping experiences through cloud transformatio

Carrefour Taiwan, a major retail chain with more than 100 stores across Taiwan, launched a digital transformation to grow ecommerce and improve customer service. To support this shift, the company turned to Google Cloud Platform for AI-powered precision marketing, better online retail performance, and modernization of its internal systems.

Google Cloud Platform helped Carrefour Taiwan build ML models with AutoML, migrate core systems and digital channels to cloud services, and improve data analytics with BigQuery. The results included a 2.64x higher return on ad spend, a 40% lower cost per online advertising action, 40% lower operational costs, 6x faster system performance, and much more stable ecommerce and mobile app availability.

Carrefour Taiwan

Henry Ting

Digital Chief Technology Officer